Who We Are
PlayLaunch is a platform designed for Android developers, indie creators, startups, and software companies that want to release high-quality mobile applications with confidence.
We believe every app deserves real user testing before reaching production. Our platform connects developers with genuine beta testers who provide actionable feedback, discover bugs, and help improve usability.
Whether you're launching your first application or managing multiple products, PlayLaunch simplifies the journey from development to Google Play Store release.
Founder's Story
PlayLaunch was founded by Amit Kumar Gupta, a Senior Software Engineering Manager and Android developer with over a decade of experience building mobile applications.
In late 2023, when Google announced new requirements mandating personal developer accounts to recruit 12 or 20 testers for 14 continuous days, Amit felt the pain directly while trying to launch a small indie utility app. Realizing how hard it was to find reliable, real device testers organically without hiring expensive QA agencies, he set out to build PlayLaunch.
Today, PlayLaunch serves thousands of indie developers and startup teams globally, bridging the gap between rigorous QA standards and successful store publications.