Google Play Metadata Policy: Avoid Common Suspensions

📁 Metadata Policy • August 3, 2026 • 5 min read
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Mastering App Store Metadata

Detailed guidelines on keywords, titles, screenshots, and visual branding standards.

Google Play enforces strict guidelines regarding your application's store listing. App store metadata include the title, developer name, description, screenshots, feature graphics, promo videos, and icons. Violating metadata policies is a common cause for app rejection or account suspension.

1. Core Metadata Rules

  • Title Length: Limited to a maximum of 30 characters.
  • No Promotional Clutter: Do not use keywords indicating performance or pricing in your title or developer name (e.g. "Free", "Best", "Top #1", "Sale").
  • Keyword Stuffing: Do not repeat keywords excessively in the description to artificially boost search rankings. Describe your app naturally.
Avoid Emoji Spam: Emojis in app titles or developer names are forbidden. Emojis in descriptions are allowed but should be used sparingly and not be deceptive.

2. Screenshot & Visual Graphic Policies

Screenshots must accurately represent the app's user interface. Do not upload mockups that show features your app does not support. Graphic assets must not contain text claiming user reviews or ratings (e.g. "Rated 4.9 Stars by users").

3. Audit Before Submitting

Review your app listing description carefully before publishing. Ensure that all external links (like privacy policies) are working and that any trademarked brands or names are not used without explicit permission.

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Table of Contents
1. Key Metadata Rules 2. Visual Asset Guidelines 3. Pre-flight Checks